Jessica Judd

Cannabis growth, from the inside.

Jessica Judd is the Managing Director at Trip, a cannabis marketing agency based in Washington, D.C. She joins Trip after nearly a decade in the cannabis industry — most of it spent inside large multi-state operators, leading national growth strategy across paid media, SEO, CRM, OOH, and experiential.

Her track record is operator-side: seven-figure annual marketing budgets, omnichannel programs that delivered 40x+ blended ROAS, and national SEO and local search strategies that ranked priority markets into the top of local results. She's built marketing programs for retail organizations spanning more than 15 locations, multi-billion-dollar revenue footprints, and complex wholesale partner networks — the kind of operator complexity most cannabis agencies have never seen up close.

At Trip, Jessica brings that operator-side perspective to the agency. The cannabis brands and dispensaries she works with don't get an outside consultant — they get someone who has run national growth inside their type of business, knows the regulatory floor, and can build programs designed for how cannabis companies actually grow.